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ABOUT 關於

從MIT(Made in Taiwan) 到MBT(Made by Taiwanese)
 
關於ORIGIN產地

產地
風味
故事
 
 
一壺茶，一杯咖啡，一片巧克力，他們背後有著多少故事?
讓 ORIGIN 帶你深入產地，了解這些美好的風味從何而來，我們相信當你
親身體驗了這些職人以及土地的故事，手中的那一抹滋味將截然不同。

A pot of tea, a cup of coffee, a piece of chocolate, how many stories are behind them?
Let ORIGIN take you deep into the production area and understand where these beautiful flavors come from.
We believe that when you experience the stories of these craftsmen and the land, the taste in your hands will be completely different.
 

THE ENCOUNTER BETWEEN TAIWAN AND THE WORLD'S TOP THREE BEVERAGES
台灣與世界三大飲品的相遇


台灣，一個以農聞名、人才濟濟的寶島。
在這片小小的土地上，我們有著頂尖咖啡、茶葉、可可的一條龍生產能力，從種植端、到原料的後製技術，最後到成品的風味呈現，台灣近年來不斷的讓世界驚艷，但是因為土地面積的限制，所以我們總是處於得獎無數，但卻無貨可賣的情況… 所以 ORIGIN 決定深耕不同國家的產地，將這些知識帶到當地，讓台灣的專業能夠盡情發揮，並同時與當地的農業一起茁壯。 究竟這些職人會跟不同產地的原料產生怎樣的火花？讓我們拭目以待！

Taiwan, a strikingly beautiful island, with lush lowlands on the western side, and imposing mountain ranges in the center and the east. In spite of the small size and the abundant nature,  there are actually many professionals in Taiwan. We grow tea, cocoa and coffee-tree,and we have developed high-quality through our professional capabilities. This also makes us rethink profoundly, why are there so many professionals producing good products in Taiwan but can’t be sold all over the world, because we can’t produce a large quantity?

ABOUT LOGO

取三種作物的形體線條為參考，外圍圓圈象徵種子、果實、豐收，三條曲線延伸出指紋與手相的意涵，象徵著我們願意為自己的產品負責，以及產品都有自己的來源，手相的部分就像智慧線（懂得選好原料）、命運線（有緣找到好原料）以及生命線（使用到好產品）在手中的交會，表現出我們從源頭把關的初心。

Three curves in a circle, which actually contains the ORIGIN brand concept.
The outer circle symbolizes seeds, fruits, and harvest, while the three curves in the middle represent the meaning of fingerprints and palmistry.

Fingerprints have their knowledge in the East and the West, and everyone has their unique fingerprints, which also symbolizes that we are willing to be responsible for our products and that the products have their own sources.

The part of palmistry is like the intersection of wisdom line (choose good raw materials), fate line (fate to find good raw materials), and lifeline (use good products) in the hands, it presents our principle that we are always ensuring our production flows to produce goods that meet the high quality.

從MIT（Made in Taiwan）到MBT（Made by Taiwanese）
 
   

產地		  
風味		  
故事
 
 
一壺茶，一杯咖啡，一片巧克力，他們背後有著多少故事？
讓 ORIGIN 帶你深入產地，了解這些美好的風味從何而來，我們相信當你親身體驗了這些職人以及土地的故事，手中的那一抹滋味將截然不同。

A pot of tea, a cup of coffee, a piece of chocolate, how many stories are behind them?
Let ORIGIN take you deep into the production area and understand where these beautiful flavors come from.
We believe that when you experience the stories of these craftsmen and the land, the taste in your hands will be completely different.


THE ENCOUNTER BETWEEN TAIWAN AND THE WORLD'S TOP THREE BEVERAGES
台灣與世界三大飲品的相遇


台灣，一個以農聞名、人才濟濟的寶島。

在這片小小的土地上，我們有著頂尖咖啡、茶葉、可可的一條龍生產能力，從種植端、到原料的後製技術，最後到成品的風味呈現，台灣近年來不斷的讓世界驚艷，但是因為土地面積的限制，所以我們總是處於得獎無數，但卻無貨可賣的情況… 所以 ORIGIN 決定深耕不同國家的產地，將這些知識帶到當地，讓台灣的專業能夠盡情發揮，並同時與當地的農業一起茁壯。 究竟這些職人會跟不同產地的原料產生怎樣的火花？讓我們拭目以待！

Taiwan, a strikingly beautiful island, with lush lowlands on the western side, and imposing mountain ranges in the center and the east. In spite of the small size and the abundant nature,  there are actually many professionals in Taiwan. We grow tea, cocoa and coffee-tree,and we have developed high-quality through our professional capabilities. This also makes us rethink profoundly, why are there so many professionals producing good products in Taiwan but can’t be sold all over the world, because we can’t produce a large quantity?

ABOUT LOGO

取三種作物的形體線條為參考，外圍圓圈象徵種子、果實、豐收，三條曲線延伸出指紋與手相的意涵，象徵著我們願意為自己的產品負責，以及產品都有自己的來源，手相的部分就像智慧線（懂得選好原料）、命運線（有緣找到好原料）以及生命線（使用到好產品）在手中的交會，表現出我們從源頭把關的初心。
 

Three curves in a circle, which actually contains the ORIGIN brand concept.
The outer circle symbolizes seeds, fruits, and harvest, while the three curves in the middle represent the meaning of fingerprints and palmistry.

Fingerprints have their knowledge in the East and the West, and everyone has their unique fingerprints, which also symbolizes that we are willing to be responsible for our products and that the products have their own sources.

The part of palmistry is like the intersection of wisdom line (choose good raw materials), fate line (fate to find good raw materials), and lifeline (use good products) in the hands, it presents our principle that we are always ensuring our production flows to produce goods that meet the high quality.